Tourism destination branding complexity
نویسندگان
چکیده
منابع مشابه
Projected Destination Images on African Websites: Upgrading Branding Opportunities in the Global Tourism Value Chain
AND
متن کاملTourism Knowledge Destination
Although information and communication technologies (ICT) were an important issue for Travel & Tourism (T&T) since the 1960s (i.e. computer reservations systems, global distribution systems; Werthner & Klein, 1999), the difference today is that ICT has become a strategic issue for every business (Buhalis, 2006). The special benefit tourism gains from ICT can be put down to the characteristics o...
متن کاملBenchmarking Wine Tourism Destination Websites
This paper aimed first to benchmark wine tourism websites in Spain and Australia, using the eMICA model, evaluating the extent of their Internet commerce adoption and second to test the robustness of the approach. The model served as a valuable tool to benchmark wine tourism websites in Spain and Australia in terms of the highest stage and level reached, both in a short time series and in a cro...
متن کاملTourism product and destination positioning
A modern tourist product, which is adjusted to the needs of new tourists no longer includes a tourist partnership role, but individualisation and personalisation of the experience itself. Should such a base be accepted, it is to be concluded that traditional positioning of destination tourist offers on both macro and micro levels is no longer sufficient, i.e. positioning based on comparative ad...
متن کاملA Model of Destination Branding For Isfahan City: Integrating the Concepts of the Branding and Destination Image
The paper reviews the literature on destination branding, destination image and reasons for revisiting and recommending. The branding of destinations has gained popularity among city in recent years. The current study aims to develop and test a theoretical model of destination branding, which integrates the concepts of the branding and destination image. Specifically, the current study examines...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Product & Brand Management
سال: 2005
ISSN: 1061-0421
DOI: 10.1108/10610420510609267